Discussion - Stereotypes Essay Example for Free

Discussion Stereotypes Essay Although some people believe that they do not use stereotypes to describe people or even think of others differently, that is false. In this generation, stereotypes are everywhere and are almost impossible to not be affected by them. The true definition of the word ‘stereotype,’ is a widely held but fixed and oversimplified image or idea of a particular type of person or thing. Stereotypes can be applied to just about anything; ranging from age, gender, media, social, racial, and even class. These are just a few areas that can be stereotyped. Regardless of what anyone says or tries to do, stereotypes are unavoidable; they are used to categorize just about everything and everyone. One of the most common stereotypes out there is about gender. Many people categorize gender and what they hear about the two different genders and then make judgments based on those things that they heard. For example, one major stereotype about women is that they are terrible drivers. Although this may be true in some cases, it does not mean that all women are terrible at driving. There is proof to this because there are some professional drivers that are women. Also, the stereotype that all men are tough, outgoing, macho men is not true. Maybe some men would like people to think that they are too tough to hurt, but this does not go for everyone. Another stereotype about women is that they are not good at sports, but in reality there are so many professional sports players out there that are women. Granted that not all women are good at sports, there are still so many out there that are great at sports. Also, the stereotype that men or women who spend too much time on their computers or reading books are geeks is just ridiculous. Sometimes people have a hard time fitting in with the real world so instead they like to spend time on the internet where they can easily fit in somewhere with other people easily. In order to fit in on the internet all you need is a couple clicks and you are there. Spending time on the internet doesn’t make anyone a geek regardless of the reason for going on to the internet so much. Another humorous stereotype about men is that all men are slobs. While this is true about many men, it is not true about all of them. Some men suffer from OCD, and will have to make everything they do perfect and neat, but others just do not like to be sloppy or slobs. Also, many people think that men are the slobs and women are the neat ones, but that is completely incorrect. There are so many women who are even bigger slobs than men and are completely fine with being a slob and it does not bug them one bit. Even though some of those stereotypes out there might be true for some people that does not mean that all stereotypes will be true for everyone. While it is true that gender has a pretty big role while dealing with stereotypes, society has an even bigger role. Within today’s society, just about everything has a certain stereotype, if not multiple stereotypes about it. Stereotypes are created towards music, grades, how one dresses, tattoos, piercings, and so much more. While music is one of the most important things to many people, others will change the way they think about someone based on what music they listen to. Some people will even avoid someone completely just because of the music that they choose to listen to. For example, a group of people who like to listen to rap music might avoid being with a person who enjoys jazz. Also, society deals with people having tattoos as such a negative thing; regardless of what the tattoo stands for or is about. Someone who might be saving lives as a doctor who has tattoos can be viewed as a negative person just for the fact that he or she has tattoos. This has to be one of the most unfair, ridiculous stereotypes that our society has come up with. What one person would like to make permanent on their own body should not matter to other people especially if it is not offensive in any way. Some people will get tattoos for loved ones who passed away, but somehow in other people’s eyes doing so is very wrong and the person should be judged as a negative human. Some people will even go as far as think of someone with tattoos as a criminal. As for piercings, it is almost the same way about tattoos, but there is some leeway with piercings. Society thinks it is alright for humans to get piercings, but once someone wants to make those piercings into gauges, everything about it is wrong. A gauge is simply a larger piercing. To make a gauge, one needs to get their ear pierced and then once it heals, they simply stretch the healed piercing making it a larger hole. Somehow this is also viewed negatively and therefore, people with gauges are viewed as bad people. It is actually harder to get a job for a person that has tattoos and gauges than a person without these, regardless of the intelligence of either person. Just about every company does not want to hire any ‘negatively viewed’ people to become their employees. It does not matter how smart the person can be; if the person has tattoos or gauges, most likely the company will hire someone else. This is not fair to anyone and it is all thanks to stereotypes made by society all about society. Although just about everyone hates some stereotypes, everyone uses them and makes more, it is beyond hypocritical, but everyone does it; which brings me to the comic strip. In the comic strip, a man is talking to his therapist about stereotypes and how he hates them, but in the way he is doing so, he is also making a stereotype of his own about people who make stereotypes. This goes to show that even if everyone wants to end stereotypes, it is just about impossible to completely end them. Stereotypes are just too common and easy to create more and more and spread across the world. Although gender and social are two big factors of stereotyping, the largest must be racial stereotyping. Not everyone wants to act in a rude way towards other races, but it is just unavoidable due to stereotypes. In the short video, â€Å"A class divided,† the teacher, Jane Elliot, dared to do something that could possibly end her career as a teacher. She decided to teach her kids about discrimination towards other races. In a class full of brown eyed and blue eyed white children she told her class that all the blue eyed children were better and more important than the other brown eyed children. This caused little chaos within the class, one blue eyed kid got in a fight with a brown eyed child because the brown eyed child was thought to be less important than the blue eyed child. This chaos in the class started within a day of starting this experiment. The next day Elliot did the same test, but instead of blue eyed children being the more important, this day was the brown eyed children. Although this was a very risky testing, the results stuck with the children for the rest of their lives. These children knew first hand just how bad it felt being picked on because of stereotypes. The movie Crash is known for the dramatic roles it plays with racial stereotyping and many other stereotypes. Just about the whole movie is continuously going on about different stereotypes and how it affects different people. For example, in the movie an Egyptian store clerk was robbed and on the walls the robbers wrote stereotypes against Arabians. This goes to show that many people can’t tell the difference between some cultures or races so they will just group them with some other race. Within the in-class discussion about the different races, there were different views on each of the races, but some people thought alike using stereotypes to think that way. Some races were thought of as negative stereotypes while other races had positive stereotypes. For example, while talking about Germany, the class thought of Hitler, beer, and Nazi. Two out of those three statements are negative; beer was the only non negative one that was said. While Germany was deemed negative, Australians were thought of as positive. The Australian list consisted of animals and accents, which both are positive. Finally, in the article, Stereotypes Simply Psychology, the author talks about different races and what some races thought of others. The study done showed that white Americans were seen as industrious, progressive and ambitious, while African Americans were seen as lazy, ignorant and musical. This just goes to show that just about all people think differently about all races, even if the thoughts could be way off or pin point on, stereotypes are included in everyday life. To sum everything up, there are some positive stereotypes, but there are even more negative stereotypes out there. There are labels dealing with just about everything one can think of, ranging from society to gender to age to even the media. Although stereotypes are mostly negative and bad for everyone, they also sometimes help us humans out. While thinking fast, humans use stereotyping to quickly categorize the object or human that they are thinking about. This automatic process of ours can be helpful, but it can also be harmful depending on how one chooses to use this quick ability. While stereotypes can truly be helpful, the vast majority of all people choose to use labels as a negative thing to put others down in a hurtful way. More and more stereotypes pop up each year, some more hurtful than the previous ones. Although these stereotypes are harmful, there is little to nothing that we as a society can do to get rid of them; they are everywhere and always being created. Works Cited A Class Divided. William Peters. Frontline, 1985. Film. McLeod, S. A. (2008). Stereotypes Simply Psychology. Retrieved from Meehan, K. Pros Cons. [Comic]. http://www. thecomicstrips. com/store/add. php? iid=83614.

Colonialism, Imperialism, and Greed in Conrads Heart of Darkness :: Heart Darkness essays

Colonization and Greed in Heart of Darkness The book Heart of Darkness written by Joseph Conrad is a masterpiece in literature. Conrad obtained many of his perspectives for his work from `hands on experience' and also from his harsh background and childhood. When Conrad was still a child his father was exiled to Siberia because of suspicions on plotting against the Russian government. After his mother died, Conrad's father sent him to his mother's brother in Krakow for education purposes. This was the last time Conrad ever saw his father. After Conrad had turned seventeen, he traveled to Marseilles and spent the next twenty years on an English ship, (eight years later he became a British subject). Conrad began writing his first novel Almayer's Folly in 1889, and began to actively search for a way to fulfill his dream of traveling to the Congo. In 1890 Conrad took command of a steamship in the Belgian Congo. Conrad's experiences in the Congo paved the way and the outline for his brilliant novel Heart of Darkness. Du ring his time in the Congo, Conrad's health took a devastating blow so he returned to England to recover. Returning to sea twice before finishing Almayer's Folly in 1894 Conrad wrote several other books including one about Marlow which was called Youth (a narrative before beginning Heart of Darkness in 1898). Conrad wrote most of his other major works Lord Jim (which features Marlow), Nostramo and The Secret Agent as well as several collaborations with Ford Madox during the following two decades. Conrad died in 1924 but will always have and hold a place in the hearts of many readers. In his book Heart of Darkness Conrad gives the reader an understanding of how the Africans were mistreated during colonization. The book also pinpoints many cases that show the greed and selfishness of imperialism. The evilness of how the Africans were treated is critiqued well in a quote "the men who work for the company describe what they do as `trade' and their treatment of native Africans is part of a benevolent project of civilization" (http://www.sparknotes.com; Heart of Darkness). This is a very true statement which shows that the way the colonizers treated the African was more like slaves rather than people. Colonialism, Imperialism, and Greed in Conrad's Heart of Darkness :: Heart Darkness essays Colonization and Greed in Heart of Darkness The book Heart of Darkness written by Joseph Conrad is a masterpiece in literature. Conrad obtained many of his perspectives for his work from `hands on experience' and also from his harsh background and childhood. When Conrad was still a child his father was exiled to Siberia because of suspicions on plotting against the Russian government. After his mother died, Conrad's father sent him to his mother's brother in Krakow for education purposes. This was the last time Conrad ever saw his father. After Conrad had turned seventeen, he traveled to Marseilles and spent the next twenty years on an English ship, (eight years later he became a British subject). Conrad began writing his first novel Almayer's Folly in 1889, and began to actively search for a way to fulfill his dream of traveling to the Congo. In 1890 Conrad took command of a steamship in the Belgian Congo. Conrad's experiences in the Congo paved the way and the outline for his brilliant novel Heart of Darkness. Du ring his time in the Congo, Conrad's health took a devastating blow so he returned to England to recover. Returning to sea twice before finishing Almayer's Folly in 1894 Conrad wrote several other books including one about Marlow which was called Youth (a narrative before beginning Heart of Darkness in 1898). Conrad wrote most of his other major works Lord Jim (which features Marlow), Nostramo and The Secret Agent as well as several collaborations with Ford Madox during the following two decades. Conrad died in 1924 but will always have and hold a place in the hearts of many readers. In his book Heart of Darkness Conrad gives the reader an understanding of how the Africans were mistreated during colonization. The book also pinpoints many cases that show the greed and selfishness of imperialism. The evilness of how the Africans were treated is critiqued well in a quote "the men who work for the company describe what they do as `trade' and their treatment of native Africans is part of a benevolent project of civilization" (http://www.sparknotes.com; Heart of Darkness). This is a very true statement which shows that the way the colonizers treated the African was more like slaves rather than people.

Engage In Personal Development Essay

1.1 Describe the duties and responsibilities of own work role Job description 1.2 And 3.1 Explain expectations about own work role as expressed in relevant standards. Evaluate own knowledge, performance and understanding against relevant standards. A day in the life at my setting. Arriving at my setting each day I am required to sign in and note down the time. I put my bag in a safe and secure place so children cannot access. I check the message board and liaise with other staff members for any important updates. We have a child with a food intolerance so I informed the cook to make them aware the child was catered for at all meals during the day. My 1st hour was spent upstairs with the toddlers aged between 2 and 3 years. I then checked the planner to see what activities we had for that day. Today I set up the drawing table ensuring there was enough paper, crayons and chairs available for all the children present. I sat with the children whilst they joined in with the activity. Talking to the children about what they were doing and describing all the different colours, sizes, shapes etc. This was promoting their speech and language development and using creative skills too. Whilst supervising this activity I decided to complete a short observation on one of t he children as she began to count and sing. I was interacting with all of the children trying to maintain interest. After a short while it was then time to tidy away all the equipment from the actives in which we encourage the children to help too. Once the room was tidy we decided to take the children outside in to the garden. Most of our toddlers are able to collect and put on their coats which we also encourage to do but some children are unable to achieve this at the moment. I helped to escort the children safely down the stairs ensuring they hold on to the rail and do a head count to make sure all children were present. I performed the outdoor risk assessment using the  daily check list. The children then are supervised using the toilet and washing their hands ready for lunch. I seat the children down at the tables ensuring they have cleaned their hands and they have adequate space to eat. I supply them all with a drink and we sing songs whilst the food is being dished out. I have prepared the child’s food separately who has the food intolerance ensuring they receive the correct meal . The child is also supervised eating to ensure they do not mix foods with the other children. Some children have not developed the skills to cut their own food so I will assist with helping them to do that. Ensuring the meals are cool enough I then give each child a meal and always remind them of good manners by saying â€Å"please† and â€Å"thank you†. If children do not like the meal or try to refuse it I will always encourage them to try it. If I am working alongside the babies the above applies except some of the babies are too young to feed themselves and have not yet developed those skills. Babies will also need help with bottle feeding. I would also prepare the bottle feeds following the nursery policy. Ensuring correct formula is mixed and all bottles have been sterilised. Back in the toddler room, a child was struggling with their food and looked like they was choking. I immediately helped the child by taking the food out of their mouth with my little finger. The child became distressed so I comforted them until they were able to return to their meal. Meal times are always supervised by all members of staff to help with any incidents like this. All meal times are recorded in the daily chart. This is where we write down what the child has eaten so we can relay this back to the parents/carers. When the children have finished their meal I help to clean the children up and get them ready for their afternoon sleep. I assist with the toileting and other members of staff will go through the nappy change routine. The children in the toddler room go to find their own sleep mats with the aid of their name and picture tag. Most children will remove their own footwear but again some have not yet developed those skills, so I will help. Some children have their own comforters which I put out for them and I help to get them off to sleep with gentle patting. Once the children are asleep, I ensure the room monitors are on and working, make sure the room temperature is ok and all the children have their own blankets and they are safe. I then record each child in the daily sleep chart. This chart is for ours and parents benefits. We record when they sleep and when they wake up. As some children are only allowed a certain amount of sleep, this will help us to know when we have to wake them up. I then check on the children in the sleep room every 10 minutes with the aid of a timer. When children wake from their afternoon sleep they are always asked to use the toilet. Some children are upset when they awake so I will always comfort them. The afternoon usually consists of taking the children outside for free play. I get all their coats bags etc together and help to put their coats on. On this occasion it was a nice sunny day so I applied their own sun cream following the nursery sun cream policy. I ensure they have sun hats and the sun cream is applied liberally. Before we go outside I take 4 children at a time down the stair and reiterate the importance of holding the hand rail. A head count is once again recorded and an outdoor check is done following the outdoor risk assessment. The toddlers are escorted outsi de counting each child as they go. They are shortly followed by the children/babies from the tiny room downstairs and they all play in the same garden. The children are supervised with in ratio. As its free play time, I leave the children to play but some children like me to join in with what they are playing with. Child A is playing with a dolls pram and child B is trying to take that away from them. I intervene and explain to child B â€Å"we do not take toys from our friends when they are playing with them, it’s not very kind†. Child B is upset so I took the child away and provided them with another toy to distract them from child A. This works very well and child B goes off playing happily alone with the other toy. Child A is also happy and also continues to play. Shortly after another incident happened where a child has fallen and bumped their head. As I comfort the child I asked another staff member to get a cold compress. This is applied to the child for 10 minutes whilst still trying to comfort the child. The head bump is not too bad and the child soon calms down and returns playing. I then completed an accident form following nursery policy. This is then signed by the parent when the child is collected. During the afternoon, parents/carers come to collect their children. I greet the parents and explain what their child has been doing throughout the day, taking the information off the daily record sheet. We usually have a short chat with the parents/carers about the child’s day and will also take interest in their day too. We have a good  relationship with our parents/carers and this also helps us to get to know the parents/carers and children too. After all the children have gone home, we tidy round and ensure the nursery is ready for the next day ahead. 2.1 Explain the importance of reflective practice in continuously improving the quality of service provided. The nursery setting is always changing is so many different ways. We have new children being welcomed in to the setting and then we have children going through different types of transitions. The service we provide must reflect the needs of the children and by constantly improving our services we can better meet the need of the children and support their development. By constantly reflecting on out practice we can assess where we may be lacking in skills or knowledge and we can update these regularly to keep our services up to date and as supportive to the children as possible. A good example on reflective practice is, we have a child that has developed an intolerance to milk, dairy products etc. We have briefed all staff members with information regarding lactose free diet for this child. We have a couple of children who have turned 2 years and have completed the transition u pstairs to the toddler room. This meant we have more babies downstairs in our tiny room and the room has been slightly equipped with more age relevant toys and equipment. If we did not reflect on this, it could hinder the development of the younger babies. Everyone makes mistakes – they are one way of learning. It is important not to waste your mistakes, so if something has gone wrong, make sure you learn from it. Discuss problems and mistakes with your supervisor, and work out how to do things differently next time. You can use reflective skills in order to learn from situations that have not worked out the way you planned. It is important that you consider carefully why things turned out the way they did and think about how you will ensure that they go according to plan next time. Talking to colleagues and supervisors is equally useful when things work out really well, as it is important to reflect on success as well as failure. If you reflect on why something worked, this will make it more likely that you can repeat it. Information taken from http://www.pearsonschoolsandfecolleges.co.uk/ 2.3 Describe how own values, belief systems and experiences may affect  working practices What we believe in, what we see as important and what we see as acceptable or desirable is an essential part of who we are. The way in which we respond to people is linked to what we believe in, what we consider important and what interests us. We may find we react positively to people who share our values and less warmly to people who have different priorities. As a professionals, we are required to provide the same quality of support for all, not just for those who share our views and beliefs. The key term here is Diversity – being different; people are unique according to their own background, culture, personality, race, any disability, gender, religion/belief, sexual orientation and age. 4.1 Identify sources of support for planning and reviewing own development. Personal development is to do with developing the personal qualities and skills that everyone needs in order to live and work with others, such as understanding, empathy, patience, communication and relationship-building. It is also to do with the development of self-confidence, self-esteem and self-respect. In my setting there is always support for planning and reviewing my own development. I have already opted to improve my skills and development with a couple of course due to start in December 2014. You need to have these goals in mind; †¢ What you are trying to achieve? †¢ How you are you going to achieve it? †¢ How you will be able to tell when you have achieved it? It’s also helpful to further your development by asking other team members, duty manager and managers. We have a fantastic team who are very helpful and are ready to give any help and advice to anyone who needs it. At my setting there are many text books, magazines and brochures with vital information I can look through if I feel need some extra information in a certain topic of interest to further my development. We also have regular appraisals to guide and encourage further development and to also discuss current work practice. I feel this is extremely important. This not only boosts self-esteem but also gives management a chance to reflect on your work practice and if there is any further development training needed. Ref: http://www.pearsonschoolsandfecolleges.co.uk

Analysis Of The Book 1984 By Joseph Campbell - 2357 Words

1984 English CPT - Cassandra MacPherson Society is moulded into its existence through history. The events, the people, the laws, and the beliefs encapsulate the atmosphere of a society and further its expansion of new ideas aimed towards success. Each society embraces different morals and function in ways applicable to what they aspire and to what history has manufactured. Society often influences the behaviours of those within it and encourage confidence in their leader and his or her commandments. However, there are those who refuse to comply with society’s rules, recognizing its faults and believing that a change must occur in order to live happily. In a world composed of the supreme, of watchful eyes, and of laws so extreme that even an immoral thought could have you arrested, one may find themselves struggling to live and attempting to test the rules by rebelling against their almighty sovereign. A character departing on such a journey can be defined as the archetypal hero. The archetypal hero described by Jo seph Campbell is â€Å"someone who has given his or her life to something bigger than oneself.† The hero is typically the protagonist of a novel, and when analyzed deeply, possess great self-courage against his or her enemy. He or she will inspire various emotions within the reader and take them on an adventure, conveying significant universal truths. In George Orwell’s 1984, society greatly impacts the decisions of the hero. This dystopian novel focuses on theShow MoreRelatedAnalysis Of Ray Bradbury s Fahrenheit 451 Essay2089 Words   |  9 PagesThe analysis of Ray Bradbury s dystopian novel, Fahrenheit 451, shows that literature as books, education and alike is abused and criminalized in the hero’s reality, who is Guy Montag. The novel’s setting is when new things seem to have totally replaced literature, fire fighters set flames instead of putting them out, the ownership of books is deserving of the law and to restrict the standard is to court demise. The oppression of literature through innovation and technology can be analyzed throughRead MoreEssay on Hip Hip1788 Words   |  8 Pagesin the projects in Brooklyn and the Bronx, and a musical style from that phenomenon. Nevertheless, hip hop has become a pervasive element of popular culture, as witnessed by this bibliography. There are hip hop exercise videos, childrens books as well as books, magazines, magazine articles and theses about it. Before we get to the bibliography, a brief hip hop history is in order. 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Waterman said she was pleased with the RIAA’s label, but wanted a more detailed rating system introduced, so that the potential buyer knows what is precisely on a record. The musicians’ standpointRead More Aphra Behn and the Changing Perspectives on Ian Watt’s The Rise of the Novel6049 Words   |  25 Pagesthe past twenty years. While the initial stages of, first, feminist and, later, post colonial perspectives may have sought only to insert marginalised texts into the existing literary discourse, their long term ramifications are obliging a wider analysis of how we approach the English novel and the manner in which we link it to its surrounding culture. Its exploration reveals the methods with which we trace our histories, what we choose to include and exclude the positions from which we do so. A

George Orwell s Animal Farm - 942 Words

George Orwells Animal Farm (1945) is an illustrious political novella which delineates the fact that the Utopian Ideology of communism is not perfect. Orwells eagerness to express his view on the Russian Republic led him to produce his satirical and metaphoric masterpiece; Animal Farm. The fictitious text based on the events manifest in the Russian Revolution show how communism fails as power corrupts minds, displayed in the novella with Animalism. Napoleon, the main protagonist portrays the leader of the Soviet Union Joseph Stalin. Through certain themes and literary features, Orwell explains how communism is not ideal. George Orwell was born in 1903 in India was educated in England. In England Orwell noticed that the school treated the wealthier kids better than the poorer ones. In 1922 Orwell had joined the Indian Imperial Force there he served for 5 years in Burma until he resigned to become a full time writer. Late in 1936 Orwell had made the journey to Spain for the sole purpose of fighting against the republicans whom were against the republicans whom were against Francos Nationalists. Orwell had no choice but to flee from Spain due to the Soviet-backed communists who were repressing revolutionary socialist disputes. This experience was the reason for him being a life long anti-socialist. The ordeal along with his yearning to write, he developed the Dystopian novel; Animal farm to show his politIcal standpoint on the Russian Republic. His thoughts, hisShow MoreRelatedGeorge Orwell s Animal Farm958 Words   |  4 PagesImagine that you were an animal s or citizen living under Napoleon or St alin rule and the fear that your life can be taken always from you at any time. In the novel of Animal Farm, George Orwell he wanted to show how a book is a sarcasm of the Russian Revolution during the communist years and the satire of that time between Trotsky and Stalin. Where Orwell chose to create his character base of the common people of Russia at the time of the Revolution. Animal Farm is a social or allegory about NapoleonRead MoreGeorge Orwell s Animal Farm1361 Words   |  6 Pagesfarmer, but of late he had fallen on evil days†(Orwell 38). In Animal Farm George Orwell describes life for the animals on a farm in the english countryside during the mid to early 20th century before, during and after a revolution against their master Mr.Jones in order to represent the russian revolution and describe to people throughout the free world how leaders in both capitalist and communist societies oppress the working class as a result Orwell s tone throughout the novel is concern ed. 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Potential Target Markets for the Fast Food Restaurant-Free-Samples

Questions: Discuss about the potential target markets for the Fast food restaurant in Coconut Plantation Resort, Hawaii. Answers: Introduction Target segments along with the product offerings should properly designed and identified. This is due to the reason that in the current time of increased competition in the market, especially in the Hawaiian tourism, effective and proper identification of the target markets is important. In addition, having an effective communication mix is also important in order to communicate with the potential customers regarding the offered services (Todorova 2015). This report will discuss about the probable target market for the restaurant in Coconut Plantation Resort in Hawaii along with the identification of exact type of restaurant to offer. This report will also discuss about an ideal communication mix for the restaurant considering all the relevant elements. Identification of the target market Market segmentation includes different aspects to be considered including demographical, geographical and psycho graphical segmentation. In the case of the Coconut Plantation Resort, target segments will be determined in relation to the demographical and psycho graphical segmentation. In terms of the demographical segmentation, the target segment should be the young professionals aged between 26 to 40 and the late adults aged over 50 (Hess and Doe 2013). These are the most potential target segment due to the reason that there are mainly two types of customer segments go for vacation in Hawaii. One is the young professionals who are the having stable professional life and having the purchasing power to enjoy leisure vacations and the other is the late adults who wants to enjoy their older age in leisure. Both these target segments will have favorable purchasing power to spend in the Coconut Plantation Resort. Another probable target segment is in terms of psychographic segmentation. According to the case study, independent traveler constitutes the major portion of the total inflow of tourists (Park and Jang 2014). Thus, the market potentiality by targeting them will be more. On the other hand, these travelers not travel with setoff itinerary and pre-purchased services. Thus, the potentiality of generating business from them is more. Recommended restaurant According to the case study, there are mainly three types of restaurants being prescribed. However, it is recommended that fast food restaurant will be the most applicable and proper for Coconut Plantation Resort. This is due to the reason that, in the case study, it is stated that table cloth and moderately priced restaurants only offers three meals a day (James et al. 2014). In addition, the variation in the food offerings will be more in case of the fast food restaurants over others. It is also to be noted that tourists in the Hawaii Island will enjoy more of the local fast foods compared to the fixed meals. Tourist tends to spend fixed amount for their meals in the restaurant, while spending for fast food varies. Thus, the business opportunities can get more through fast food restaurant. Fast food restaurant will be able to offer more authentic local cuisines compared to the clothed restaurants. Specialty restaurants are also not considered due to the reason that they will only c ater to the higher end customers, while the fast food restaurants will be able to cater to larger section of the customers (Wang, Tran and Nguyen 2014) Ideal product levels Four product levels of fast food restaurants will be discussed including the core product, generic product, expected product and augmented product. The core product of the fast food restaurant will be the foods being offered. The core products will be diversified in order to enhance the effectiveness of the core offerings. Having multiple cuisines will help to cater to larger customer base (Booth 2014). Generic product of the fast food restaurant will be the quality of the foods along with the authentic taste. Proper hygiene and health standards will be maintained in preparing the food (Penzenstadler and Femmer 2013). Organic materials will be used in order to provide the authentic taste and quality to the customers. Expected product of the fast food restaurant is the expectation of the customers from it. This includes the authenticity of the local taste and cuisines with exact flavor. Customers also expect that executives will be friendly and the time for the food delivery will be less. Cost will also be in accordance to the products. These factors will be considered in order to fulfill the customer expectations. Augmented products are the additional offerings, which will enhance the customer value as well as create a distinctive image in the market. In the case of the fast food restaurant, the color scheme to be used in the premises along with the style of branding will be different from that of the market (Seo and Jang 2013). In addition, services will be also distinctive by offering drive in services and hotel delivery of the foods Pricing strategy Affordable and economy pricing will be initiated by the fast food restaurant in order to cater to different customer segments. This is due to the reason that fast food will attract customers across different income levels (Spann, Fischer and Tellis 2014). Moreover, with having economy pricing, higher end customers can also be targeted due to the reason that economy pricing goes well with the fast food market. Communication mix strategy Target market Reach Lifespan Frequency Advertisements Entire target market consisting of customers across every income levels. Advertisements will have higher market penetration due to the involvement of number of different mediums. The life span will be more and in accordance to the business. Advertisements will continue throughout their business operation. Frequency will be more due to the presence of different mediums. However, the design will typically change after every 4 months according to the market trends. Sales promotion Will target mainly the mass market and the frequent customers. Reach of the sales promotion will have limited reach and but with higher effectiveness. It will be limited among the customers coming to the restaurant. Lifespan of sales promotion will be less and it will be limited to newly launched offerings. Sales promotion will be done in less frequency and will only be initiated upon requirements. Public relation Will mainly target the higher end customers who are not frequent. Market reach will also be limited among the not so frequent customers. Lifespan of public relation will also be more and it will be continued in order to identify the change in the market trend and requirements. Public relation will be initiated in limited frequency and will only be initiated at the peak seasons. Direct marketing Will target all the customers regardless of having potential or not. Direct marketing will have more marketing reach due to the communication of the messages to every single corner. The lifespan for direct marketing will be more due to the reason that it will also be continued along with the business operation. The frequency of direct marketing will be more and it will be conducted in regular basis. Medium Message Objective Finance Advertisements Different mediums will be involved such as print media, outdoor medium and social media. Print media will help to communicate to the potential customers in the local hotels. Outdoor medium will ensure enhanced brand visibility and social media will help to reach out to more customers in less cost. The message will include basic information about the fast food restaurant along with the value creating factors for the customers. The color scheme to be used in communicating the message will be same to the branding. The core objective of the initiation of advertisements will be reach out to maximum number of potential customers possible and make them aware about the presence of the restaurant. Another objective is to make customers aware about the core products to be received. Advertisements will cost more due to the involvement of different mediums. It is estimated that US$ 3000 will be required for advertisements. Sales promotion Mediums of sales promotion will include customer loyalty programs, seasonal offerings and promo codes. These mediums will help to attract customers along with making aware about the foods. This will also increase the customer footfalls. The message will include the product description along with the ingredients used in preparing the foods. The message will also include the added services to be received by the customers. The main objective of sale promotion is to attract more customers during the off season along with maintaining the existing customer base. Another objective is to increase the customer loyalty of the most frequent customers. Sales promotion will also have certain cost due to the fact that seasonal offerings and discounts will incur added cost. It is estimated that US$ 1500 will be required for sales promotion activities. Public relation Mediums of public relation will be initiation of two ways communication process in the online community such as social media. This will help in determining the requirement of the customers. The message will include the ways by which the restaurant is willing to serve better. The message will also include the steps taken in enhancing the customer satisfaction. The objective of initiation of public relation is to enhance the level of satisfaction of the customers along with maintaining the positive relationship with the customers. Due to the involvement of different mediums, an added cost will also be incurred in the initiation of the public relation activities. US850 will be required in this case. Direct marketing Mediums for the direct marketing will be email, phone call and online texts. These mediums will help to communicate with the customers directly and in more personalized way. The message will include brief service offered by the fast food restaurant along with the price chart. Moreover, the message will also include the added facilities and distinctive services of the restaurants. Objective will include reaching to major sections of the target market and making them aware about the restaurant. US$ 500 will be required for this activity. Conclusion Thus, it can be concluded that Coconut Plantation Resort should have fast food restaurant in their location. This is due to the reason that fast food restaurant will be more effective in catering to major section of the target market. This report also discussed about the two most potential target segments along with discussing the ideal communication mix to reach out to maximum number of customers References Booth, D.A., 2014. Measuring sensory and marketing influences on consumers' choices among food and beverage product brands.Trends in food science technology,35(2), pp.129-137. Hess, M. and Doe, P., 2013. The Marketer's Dilemma: Focusing on a Target or a Demographic?: The Utility of Data-Integration Techniques.Journal of Advertising Research,53(2), pp.231-236. James, P., Arcaya, M.C., Parker, D.M., Tucker-Seeley, R.D. and Subramanian, S.V., 2014. Do minority and poor neighborhoods have higher access to fast-food restaurants in the United States?.Health place,29, pp.10-17. Park, J.Y. and Jang, S.S., 2014. Psychographics: Static or dynamic?.International Journal of Tourism Research,16(4), pp.351-354. Penzenstadler, B. and Femmer, H., 2013, March. A generic model for sustainability with process-and product-specific instances. InProceedings of the 2013 workshop on Green in/by software engineering(pp. 3-8). ACM. Seo, S. and Jang, S.S., 2013. The roles of brand equity and branding strategy: a study of restaurant food crises.International Journal of Hospitality Management,34, pp.192-201. Spann, M., Fischer, M. and Tellis, G.J., 2014. Skimming or penetration? Strategic dynamic pricing for new products. Marketing Science,34(2), pp.235-249. Todorova, G., 2015. Marketing communication mix.Trakia Journal of Sciences,13(1), pp.368-374. Wang, L.W., Tran, T.T. and Nguyen, N.T., 2014. Analyzing factors to improve service quality of local specialties restaurants: A comparison with fast food restaurants in southern Vietnam.Asian Economic and Financial Review,4(11), p.1592.