Discussion Question Week 1 Damn Heels and the 4P's Assignment

Discussion Question Week 1 Damn Heels and the 4Ps - Assignment Example2).The culture provided through case facts have assisted in identifying crucial information needed in identifying the 4Ps. The description of the product included the raw materials used, the sizes and color, as well as the packaging. Pricing strategies included the stipulated target prices ($20) and how it was priced in comparison with those pegged by the competitors (average of $25). Therefore, by pricing the product lower, it has potentials of attracting new and prospective buyers. Likewise, since the target buyers, from the conducted market retrospect were composed of post-secondary students within the age range of 20 to 22 years of age, then, the price set was sightly within their affordable budgets. The product was noted to be marketed through retailers (previously known business owners) and also at long last through the online medium. Finally, it was disclosed that promotions would be minimal given that no funds were immediately available. Thus, the product would trust on the skills of the retailers.One strongly believes that the weakness in the strategy of Coleman falls in the lack of promotions or advertising campaign. Since this is a new product to be launched, it is crucial to enhance product awareness which could solitary(prenominal) be made through advertising and promotions. Likewise, since the target clients are potentially students, Coleman could actually approach schools or academic institutions as retailers rather than relying on clubs or lounges. The online medium could also be pursued since almost of the young adults use this medium for their purchase decisions.2. From the scenario, specify the main ways in which the 4Ps of market can help the marketing intern offer suggestions to her manager for the new product launch. Provide particular proposition examples that illustrate the relationship between of the 4Ps and the new product launch.The 4Ps of marketing can hel p the